Tuesday, January 29, 2008


At this point in the game, we don't have to tell you how much we love Adidas and Y-3 by Yohji Yamamoto, so we were beyond ourselves last night when we received this invite for an art installation by Adidas in collaboration with hotties Justin Theroux and Douglas Little!

Entitled Sometimes Comes Mother, Sometimes Comes Wolf, the installation is a custom container constructed to appear as an Adidas Originals blue shoe box, and it will dropped in the heart of NYC's Lower East Side for unsuspecting passers-by to discover!

We're not exactly sure what's IN the box, but the word on the street is that the installation explores a collection of owned and borrowed objects, antiques and art which encapsulate the beauty and marvel of their own vision juxtaposed against today's objects of pop culture sending the viewer on a journey stimulated by seductive surrealism, primitive technology, sensory ephemera, super-nature and antiquated pop culture.  Ummmm, have you figured out that the "word on the street" actually came in the form of a press release to our email inbox?  J'Adore!

SCM, SCW runs from Saturday, February 2nd - Saturday February 9th on Broome Street between Essex and Ludlow from 12pm - 8pm daily!  

Trust us when we tell you that you don't want to miss this one!  See you there!


Big Daddy said...

Justin Theroux the actor?

iNime said...

Yea, they already put it up. It's right around the corner from me. I actually caught them when they were bringing it in last night.

Came here and found out what it was for.